COACH'S
CORNER.
Huddle up before you buy.
28 years inside the dealership. Now Coach Buddy is on your side. Free tips, real talk, and the full playbook — so you walk in prepared and drive home confident.
Featured Reads
The Four Square Explained
The four square is one of the most common tools used in F&I offices. Most buyers have no idea what it is — or how it can work against them. Coach Buddy breaks it down so you walk in knowing exactly what you're looking at.
The "Last Day of the Month" Myth
You've heard it a hundred times — "go in on the last day of the month and you'll get the best deal." Coach Buddy spent 28 years on the inside. Here's what actually happens at month end, and what timing really matters.
Preparation Beats Negotiation
Forget the adversarial tactics. The buyers who get the best deals aren't the ones who argue the hardest — they're the ones who walk in prepared. Information alone doesn't buy cars. Relationships do. Coach Buddy offers both.
The Full Playbook
The Four Square Explained
The four square is one of the most common tools used in F&I offices. Most buyers have no idea what it is — or how it can work against them. Coach Buddy breaks it down so you walk in knowing exactly what you're looking at.
The "Last Day of the Month" Myth
You've heard it a hundred times — "go in on the last day of the month and you'll get the best deal." Coach Buddy spent 28 years on the inside. Here's what actually happens at month end, and what timing really matters.
Understanding GAP Coverage
GAP insurance can be one of the most valuable products in the F&I office — or a complete waste of money. It all depends on your situation. Coach Buddy walks you through exactly when you need it and when you don't.
Trade-Ins: What Buyers Miss
Your trade-in is a negotiation within a negotiation. Most buyers focus on the new car price and leave thousands on the table with their trade. Here's how to separate the two conversations and protect your equity.
Preparation Beats Negotiation
Forget the adversarial tactics. The buyers who get the best deals aren't the ones who argue the hardest — they're the ones who walk in prepared. Information alone doesn't buy cars. Relationships do. Coach Buddy offers both.
What Dealers Actually Want
Here's the truth most "car buying gurus" won't tell you: dealers want to sell you a car. They want a deal too. Understanding what motivates the other side of the desk is the single biggest advantage a buyer can have.
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