28 YEARS ON THE OTHER SIDE
OF THE DESK.
Former dealership finance director. Youth coach for 20 years. Now the only person in the room who's been on every side of the deal — and is 100% on yours.
FROM THE FINANCE OFFICE
TO YOUR CORNER
Before the dealerships, there was the Air Force. That's where Richard "Coach Buddy" Williams learned what discipline, accountability, and service to others actually look like — not as concepts, but as a way of life. Those values never left him.
After his service, Coach Buddy entered the automotive industry and spent the next 28 years learning it from every angle. He sold cars. He managed sales teams. He became a Finance Director overseeing multi-franchise platforms. He trained other finance professionals. He built relationships with bank representatives, product vendors, general managers, and GSMs across the industry.
That last part — the relationships — is what sets him apart. In a business where who you know determines what's possible, Coach Buddy spent nearly three decades cultivating trust on both sides of the desk. Those relationships are the reason he can do for you what nobody else can.
Away from the dealership, Coach Buddy spent 20 years coaching youth sports. He knows what it takes to build confidence in someone — to develop a person to their fullest potential. He's also led a recovery ministry at his church for the past six years. That work didn't give him his faith — God did. But it deepened his understanding of people. Of struggle. Of what it actually means to show up for someone in a hard moment.
His faith is his moral compass. Whether the conversation is about credit, negative equity, or a deal that doesn't feel right — Coach Buddy will always shoot you straight. No spin. No agenda. Just the truth.
We live in a DoorDash world. People will pay extra to save time, to skip the stress, to have someone handle the hard part. Coach Buddy gets that. Buying a car is one of the biggest financial decisions most people make — and most people make it alone, unprepared, in a room designed to overwhelm them.
That's what Auto Buyer's Coach exists to change. Information alone doesn't buy cars. Relationships do. Coach Buddy offers both.
THE ROAD TO YOUR CORNER
Where It All Started
Before cars, there was service. The Air Force instilled the discipline, accountability, and commitment to others that Coach carries into every client relationship to this day.
Learning the Business
Coach started where everyone starts — selling cars. He learned the language, the process, and the psychology of the deal from the ground up.
Every Role, Every Angle
Over the years, Coach moved through sales, finance, and management — eventually overseeing F&I operations across multi-franchise platforms. He saw the business from every seat at the table.
Building What Money Can't Buy
Bank representatives. Product vendors. GMs and GSMs across the region. Coach spent 28 years building the kind of relationships that only come from showing up with integrity, year after year.
Coaching the Whole Person
Away from the dealership, Coach led youth sports teams and a recovery ministry at his church for six years. He learned that confidence is built, not given — and that empathy changes everything.
In Your Corner
Everything — the military discipline, the industry knowledge, the relationships, the coaching, the ministry — all of it comes together in one place. For you.
THE MAN BEHIND THE COACH
Family First
Married to the same woman for 33 years. Father of 4. Grandpa Buddy to 2. Family isn't just something he talks about — it's the reason he does everything he does.
Dog Person
Coach Buddy and his family have rescued 4 big dogs. If you've ever opened your home to a rescue, you already know something about his character.
14 Chickens
Yes, 14. Coach Buddy keeps chickens — because apparently once you start, you don't stop. Life on the property is never boring.
Florida Gator
Born and bred Gator fan. If you want to talk college football, Coach Buddy is ready. Just know where his loyalties lie.
Atlanta Braves
Baseball season means Braves baseball. Win or lose, he's watching.
Miami Dolphins
A lifelong Dolphins fan — which means he knows a thing or two about staying loyal through the tough years. Sound familiar?
WHAT SETS THE COACH APART
U.S. Air Force Veteran
Before the dealerships, there was the military. The discipline, accountability, and commitment to service that Coach learned in the Air Force are the foundation everything else is built on.
Insider Relationships
28 years of cultivated relationships — bank reps, product vendors, GMs, GSMs, lenders. In a business driven by who you know, Coach brings a network that opens doors most buyers never knew existed.
Coach Mentality
Years of youth sports coaching taught him how to build confidence and develop people to their fullest potential. That same approach applies in the finance office — preparation, clarity, and belief in the person across from him.
Empathy & Compassion
Six years leading a recovery ministry at his church gave Coach something rare in this industry: the ability to truly meet people where they are. No judgment. No pressure. Just genuine care for your outcome.
"The best deal isn't the one you won — it's the one both sides understood."
Coach Buddy doesn't teach you to fight the dealer. He teaches you to understand the deal — every number, every product, every option — so you can engage the process with confidence and walk away knowing you made a smart, informed decision.
Grounded in faith and driven by integrity, Coach Buddy believes that doing right by people — buyers and dealers alike — is always the smart play.
"The plans of the diligent lead to profit as surely as haste leads to poverty." — Proverbs 21:5
THE COACH DELIVERS
"I've bought 6 cars in my life and never felt like I understood what I was signing. One session with Coach Buddy changed everything."
Robert K.
Retired veteran — Phoenix, AZ
"He told me exactly what to say when they tried to roll my negative equity. Saved me over $3,200 on that one move alone."
Tanya W.
Single mom, 2nd car purchase — Memphis, TN
"Coach Buddy reviewed my deal the night before I was supposed to sign. Found two things I would have never caught. Worth every penny."
James L.
First-time truck buyer — Nashville, TN
READY TO MAKE THE SMART PLAY?
First consultation is free. No pressure. Just straight talk.